“Applying Intelligence to Business Strategy” with Jonathan B. Smith

Summary Jonathan B. Smith (X; LinkedIn) joins Andrew (X; LinkedIn) to discuss the application of intelligence to entrepreneurship. Jonathan is an entrepreneur, author, and business strategist. What You’ll Learn Intelligence Building high-performance teams Case officers vs. entrepreneurs  Networking and overcoming operational challenges Curiosity as a key trait for success Reflections The will to succeed  The power of listening and empathy And much, much more … Quotes of the Week “I often switch languages …I'll speak from a medical CEO's perspective versus a financial services CEO perspective. And people, when you use their language, they tend to lean in. They're like, “Oh, you understand me.” It's fascinating – People don't want to know how much you know until they know how much you care.” – Jonathan B. Smith. Resources  SURFACE SKIM *SpyCasts* The Cyber Behavioral Profiler with Cameron Malin (2024)  The FBI Hostage Negotiator with Chris Voss (2024)  Spying and Start-Ups with former Assistant Director of the CIA John Mullen (2022) From the CIA to Strategic Cyber with Hans Holmer (2022) *Beginner Resources* What Do Entrepreneurs Actually Do? Foundation for Economic Education, YouTube (2019) [3 min. video] What is EOS? Entrepreneurial Operating System (n.d.) [Fact sheet] Case Officer, Central Intelligence Agency (n.d.) [Job description] DEEPER DIVE Books Sell Like A Spy: The Art of Persuasion from the World of Espionage, J. Hurewitz (Diversion Books, 2024) Never Split the Difference: Negotiating As If Your Life Depended On It, C. Voss & T. Raz (Harper Business, 2016) Optimize for Growth: How to Scale Up Your Business, Your Network and You, J. B. Smith (Chief Optimizer, 2015)

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SpyCast, the official podcast of the International Spy Museum, is a journey into the shadows of international espionage. Each week, host Sasha Ingber brings you the latest insights and intriguing tales from spies, secret agents, and covert communicators, with a focus on how this secret world reaches us all in our everyday lives. Tune in to discover the critical role intelligence has played throughout history and today. Brought to you from Airwave, Goat Rodeo, and the International Spy Museum.