Highbrow Films Bow Down to Present Bias
The days of renting physical copies of films are now a thing of the past, however, plenty lessons remain from when this was the norm. Dan and Akin squeeze a study of DVD rentals to unravel why decisions we make for the future aren't so certain when it’s time to act. - Research Paper: ‘Highbrow Films Gather Dust: Time-Inconsistent Preferences and Online DVD Rentals’ by Katherine L. Milkman, Todd Rogers and Max H. Bazerman