16 - All About Paid Social
Blake Strozyk (Performance Marketing Manager @ Refine Labs) and Matthew Sciannella (Thinker & Strategy Director @ Gorilla 76) hosted an episode solely on paid social. They dove into the following topics: How to build your paid social foundation, Setting strategy, Getting executive alignment, Which platforms to use and for which purposes, Targeting and building audiences, Going through tactical campaigns, What content to run, How to measure performance, and How to assign attribution to all of it