3 - Creating a Personal Brand on Company Time
MJ Peters (VP of Growth at Refine Labs) joined Nick Bennett (Director of Field, Community, & Partner Marketing, Alyce) on the Rep Your Brand podcast to break down the benefits of employees building their own personal brand through organic social. Employees posting on LinkedIn on company time is a semi-controversial topic. Is it appropriate, is it not? There's a lot of gray area in regards to this topic, but MJ and Nick shared their two cents on how to navigate this both as an employer and an employee. In addition, they discussed how to develop your personal brand voice, as well as other specifics in regards to posting on LinkedIn, different writing styles, multimedia posts, and keeping your content fresh.