4 - Why Are We Still Gating Content?
Tory Kindlick (Director of Demand Gen @ Refine Labs) hosted a solo episode about gated content. He started out with the two reasons people are still gating their content, as well as the shortcomings of those mindsets and viable alternatives. The episode centered around considerations to take into account before ungating your content. Tory gave a step-by-step on monitoring performance data and communicating downstream change to other stakeholders. Putting your buyers first is imperative, and blocking their access to your content is not the best way to educate the market and earn trust with your buyers. You may ask how your team can gauge the success of their content if not on leads. Don't worry - Tory's got you covered.