S2 E12 - Creative Professionals Are Not Sidekicks

Judy Sheriff (General Manager) hosted today's Stacking Growth episode with Myles Madden (Performance Marketing Manager) and Lex Winship (Senior Copywriter). They talked about the importance of sharing data, insights, and feedback with your creative team, the difference between content creation and distribution (as well as how they work together) and why the creative team needs a seat at the table. 

Om Podcasten

It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.