S2 E40 - Sales Wants Demand, Not Leads (Audience Question)
Imagine being part of a sales-led organization where the SALES team is asking marketing to stop running lead gen and start creating demand. It's a role reversal that we don't often hear, but it's the exact situation that an audience member came to us with. "What steps can I take to get my marketing team to stop running gated lead gen and start creating real demand for our brand?" In this episode, Sidney and Sam tackle that exact question. Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.