S2 E6 - Hybrid Attribution

Sidney Waterfall (VP of Demand) and Judy Sheriff (General Manager) hosted today's Stacking Growth episode to break down hybrid attribution - what it is (and is not), how to put it into practice, and some common questions and scenarios they see when implementing and analyzing hybrid attribution in the B2B space. After listening to this episode, you'll have a better understanding of how to mesh self-reported attribution with existing technology & attribution software to get a more comprehensive, contextual picture of your buyers' journeys.

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Hosted by Refine Labs, this podcasts is for marketers, by marketers. Whether you're new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who've been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth - let's help build each other up.