S2 E61 - Crafting a Narrative with Data Storytelling | LinkedIn Live

“Facts Tell. Stories Sell” - Tory Kindlick You need to find a way to tell a story that your audience can resonate with. Stories are memorable and raw data is not. That’s why it is so important to be able to craft a narrative through the data you are presenting. So what do good stories contain and how can you incorporate those elements into your data storytelling? A good story starts with a hook A good story has an arc A good story evokes emotion But how do you incorporate these things into B2B reporting? In this episode Tory and Allison take you through the steps you can take in your own reporting to tell a compelling story that elicits action. Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

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It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.