Snacks Episode 2: The Buying Journey

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In the second episode, Evan talks about the way the buyer journey has evolved into a more independent process, and defines Dark Social. See the video on our ⁠YouTube channel

Om Podcasten

It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.