Snacks Episode 5: Demand Gen Dashboard & KPIs, The Mindset Shift

Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs. In this episode, Ashley talks through the philosophical standpoint of zooming out to look at Demand Gen as a holistic business outcome vs a highly segmented channel specific outcome. She also covers the differences between a traditional lead gen reporting and Refine Lab's unique approach See the video on our ⁠⁠⁠YouTube Channel⁠

Om Podcasten

It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.