Why Most B2B Brands Are Stuck—and How to Break Through | Megan Bowen on LevelUp Business

From LevelUp Business:

Megan Bowen, CEO of Refine Labs, joins JR Lay to break down how forward-thinking B2B brands can embrace change through adaptability, strategic reflection, and an evolved demand gen model. From redefining brand, demand, and expansion strategies to building internal change management discipline, this conversation offers a path forward to those ready to level up.📧 Subscribe to the weekly newsletter: https://www.levelupbusiness.com/newsl...💬 Let’s Connect:🔹 Connect with JR →   / jamesrobertlay  🔹 Connect with Megan →   / meganwhitebowen  

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Hosted by Refine Labs, this podcasts is for marketers, by marketers. Whether you're new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who've been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth - let's help build each other up.