Ep. 47 How to Use Storytelling to Build Your Fashion Brand

Ten years ago I co-created the highest funded fashion project in Kickstarter history at the time. What happened over those 30 days far surpassed our wildest dreams. Despite the lack of internet marketing tactics, an advertising budget or a team of employees, my co-founder and I did have one thing on our side: A compelling story. And it’s how to share your compelling story that I’m talking about today. Resources mentioned in this episode: Apply to Factory45: factory45.co/apply

Om Podcasten

How do you launch a sustainable fashion brand? Where do you even begin? What expenses should you avoid? How do you stand out in all of the social media noise? These are all questions we’re going to explore in the newest podcast to hit the fashion scene. I’m Shannon Lohr, your host and the founder of Factory45, the online business school that takes sustainable fashion brands from idea to launch. Named the “#1 business program to launch your fashion brand” by Maker’s Row, this podcast will explore the strategy, marketing principles and roadmap that I’ve used to help launch sustainable & ethical fashion brands since 2014. In easy-to-implement, 20-minute-or-less episodes, Start Your Sustainable Fashion Brand is the podcast for entrepreneurs who want to take action, pursue their passion and make waves in the fashion industry. Ready to get started? Click play and join me below. Interested in launching your sustainable fashion brand through Factory45? Book a call with us to learn more: http://factory45.co