Pricing Guru Madhavan Ramanujam: How Smart Startups Design Their Products Around the Price

New startups fail for many reasons. Perhaps the most obvious is they can't get people to pay the necessary price for their products. Madhavan Ramanujam's book Monetizing Innovation, is the foremost guide in the industry for startups who want to make pricing a core part of their success rather than an afterthought. In this interview, Mike Maples Jr of Floodgate talks to Madhavan about the key success factors as well as mistakes to avoid.

Om Podcasten

Host Mike Maples Jr. from venture capital firm Floodgate offers lessons from the rare startup super performers — BEFORE they were successful. Pattern Breakers features interviews with some of Silicon Valley’s most legendary entrepreneurs and thought leaders, including Netscape co-founder Marc Andreessen, LinkedIn founder Reid Hoffman, Instagram founders Kevin Systrom and Mike Kreiger, business maverick Mark Cuban, and Shopify co-founder Tobi Lütke.