Startup Brainframe Episode 11 - (Case Study) The Michelin Stars and How the Michelin Brothers Engineered Demand Through the Brain

Today’s episode covers: - A brief History of the Michelin Brothers - How they created their demand using brain principles (probably without being aware of them) - decoding their ingenuity and what customer behaviors it led to - 3 actionable steps for neurofounders ------------------------------------------------------------------------------------------------------------------ If you want to support the show and/or become a Premium Subscriber (2 more episodes/week) - kindly check this links: ...

Om Podcasten

Startup Brainframe is spreading awareness on the new field of neuroentrepreneurship. Since the brain is the backend engine behind every single decision founders make and action they take - neuroentrepreneurship can organically redefine how startups are built, ran and scaled. In terms of the parent company (Neoteq) it improves startups’ decision-making processes, performance and stakeholder interactions through neuroscience-based AI tools, personality frameworks and neurotechnology.