Episode 2.1 - Know Your Entrepreneurial Self
Welcome to the opening episode in Series 2 of the Startup Survival Podcast, with your host Peter Harrington.All start-ups are equipped with the planet's most extraordinary biological machine. The brain.But how many of us know how to make best use of this phenomenal piece of kit? Tune into episode one of this series and listen to Professor Emeritus Andy Penaluna reveal some of the fundamental ways in which the brain works and how entrepreneurs can best work with it. Learn how start-ups can make thought-through decisions, generate better ideas and and how we all develop skills and talent. And as usual, all material in this episode is backed up with theory and recommended reads.Andy Penaluna has spent many years both as an entrepreneur and academic exploring how the mind works. His research has been used by the United Nations Conference on Trade and Development, the European Joint Research Centre and the OECD; his funders include the World Bank and the European Commission. In 2014 the Enterprise Sector Skills body ‘SFEDI’ and the Institute of Enterprise and Entrepreneurs honoured Andy in the House of Lords as their educator of the year. And in 2015 he received the Queens Award for Enterprise Promotion at Buckingham Palace. In 2016 he was named as one of the UK’s top ‘Maserati 100’ entrepreneurs.A bit of Podcast background...UK-based Peter Harrington set up his first business following graduation in York in 1989. He has since started and grown several companies in various sectors including research, marketing, design, print, educational software and consultancy. Over the last 30+ years, Peter has employed over 1,000 people and experienced many highs and a few lows including burglaries, floods, fire and of course the most recent pandemic.As well as being the CEO with the SimVenture team, Peter is also an Entrepreneur in Residence at the London School of Economics and London South Bank University.Big thanks to LSE Generate, the SimVenture Team and Seajam Moths for supporting the Startup Survival Podcast.Find Guest details and all Reference SourcesThe full podcast series together with additional materials, guest details and hyperlinks to all episode reference sources is available on Peter Harrington's Blog 'The Hitchhiker's Guide to Entrepreneurship'.