Episode 2.3 - How Research turns Ideas into Great Products and Services
Listen to Diana Kander - Serial Entrepreneur and New York Times Bestselling AuthorFamed for her ground-breaking book 'All in Startup', Kansas-based Diana Kander gifted the entrepreneurial community a precious resource. And her work is the focus of this podcast.In this episode, listen to Diana as she shares how to conduct research so you uncover the precious truths that will help turn your start-up into a sustainable and potentially thriving venture. Diana explains the challenges of research and the fact most people will lie to you and behave irrationally when you ask them questions. Discover in this episode how to trick people into telling you the truth and how to use feedback to maximum advantage.Diana Kander is a serial entrepreneur, former MBA professor at Mizzou, and a New York Times bestselling author. She has served as entrepreneur-in-residence inside both Fortune 500 companies and government agencies. Diana has written two books about launching new products and creating a culture of innovation. Her first book ‘All in Startup’ has been heralded by entrepreneurs around the globe as one of the most valuable and influential texts available. She is obsessed with helping teams and organizations achieve breakthrough results by tweaking their daily habits.A bit of Podcast background...UK-based Peter Harrington set up his first business following graduation in York in 1989. He has since started and grown several companies in various sectors including research, marketing, design, print, educational software and consultancy. Over the last 30+ years, Peter has employed over 1,000 people and experienced many highs and a few lows including burglaries, floods, fire and of course the most recent pandemic.As well as being the CEO with the SimVenture team, Peter is also an Entrepreneur in Residence at the London School of Economics and London South Bank University.Big thanks to LSE Generate, the SimVenture Team and Seajam Moths for supporting the Startup Survival Podcast.Find Guest details and all Reference SourcesThe full podcast series together with additional materials, guest details and hyperlinks to all episode reference sources is available on Peter Harrington's Blog 'The Hitchhiker's Guide to Entrepreneurship'.