Episode 3.2 - Applying Surprise

Send us a text Why is surprise such a powerful emotion and how can you use it in your work to attract customers and build brand loyalty? In this episode, listen to the charismatic Dr Claire Hookham explain how to create lasting surprise that works with customers and consumers. Dr Hookham worked at and completed a PhD with one of the world's leading entertainment brands. Her insightful experience allows her to share and explain how authentic surprise is created and how the creation of this ...

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Created and written for people involved in any stage of business start-up, management or growth, the Startup Survival Podcast provides storified expert insight, research-backed theory and practical advice. Presented by Peter Harrington, a serial entrepreneur with 30+ years of business start-up and growth experience, this engaging and fact-filled production drives thinking, imagination and action. This podcast is sponsored by SimVenture - Digital Learning Solutions Bringing Business Learning to Life - https://simventure.com/