Episode 2.5 - How to Create, Develop and Manage a High Performing Website
Any start-up business owner who knows how to consistently attract hundreds of thousands of loyal website visitors is worth a listen.In this episode, tune into Chris Titley, Editorial Director at YorkMix Media. Hear him explain the fundamental principles underpinning the design and management of a high performing website. Learn about audience focus, building partnerships, SEO, website structure, common start-up website mistakes, supporting social media and much more.Originally trained as a journalist, Chris started his entrepreneurial career nine years ago when he switched from print to digital media. And when he started his own company his website started from scratch too. By tuning into episode 5 you will hear everything you need to know to create, manage and sustain a highly successful website. Typewriters and Banda printers were Chris Titley's tools of the trade when he first started bashing out articles for publication. He trained as a reporter on the daily paper in Bath before moving to the Yorkshire Evening Press, where he was a reporter and later features editor. After a period freelancing for publications including the Guardian and Times Educational Supplement, Chris co-founded YorkMix Media Ltd, a digital content agency specialising in words, pictures and video. In 2012, Chris launched YorkMix.com, the award-winning news and entertainment website centred on the city of York. The site now gets more than one million hits a month and unique monthly site visitors top 350,000..A bit of Podcast background...UK-based Peter Harrington set up his first business following graduation in York in 1989. He has since started and grown several companies in various sectors including research, marketing, design, print, educational software and consultancy. Over the last 30+ years, Peter has employed over 1,000 people and experienced many highs and a few lows including burglaries, floods, fire and of course the most recent pandemic.As well as being the CEO with the SimVenture team, Peter is also an Entrepreneur in Residence at the London School of Economics and London South Bank University.Big thanks to LSE Generate, the SimVenture Team and Seajam Moths for supporting the Startup Survival Podcast.Find Guest details and all Reference SourcesThe full podcast series together with additional materials, guest details and hyperlinks to all episode reference sources is available on Peter Harrington's Blog 'The Hitchhiker's Guide to Entrepreneurship'.