AccessMENA: Mai Medhat
About pivoting the business during Covid-19, understanding user behaviour and growth strategy. Mai Medhat is the co-founder of Eventtus, an event tech company for event organisers and attendees that enriches the event experience by encouraging social engagement. The startup was founded in 2012 in Eqypt and today serves 10,000 events around the world. Eventtus is considered one of the dominant players in the industry. In 2016 at the Global Entrepreneurship Summit Mai was on stage with the President of the United States Barack Obama and Facebook founder Mark Zuckerberg.