How to Sell the Vision

In today’s Startup Therapy Podcast, Wil and Ryan talk about selling a founder’s vision. The real struggle lies in convincing people that your vision, your idea can solve an existing problem. Startups often fail when the customers who are supposed to benefit from the product do not understand how it can serve their needs.

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The "No BS" version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.