Episode 518 | A Live LinkedIn Ads Consult with Anthony Blatner and Scatterspoke
Episode 518 of Startups For the Rest of Us is an experimental format where Anthony Blatner, a LinkedIn expert, live consults with John Samuelson, a B2B SaaS founder on advertising a SaaS business on LinkedIn.There's a wealth of knowledge in today's episode so if you are considering or have thought about LinkedIn ads, this episode is worth a listen. We'd love your feedback on this new format. Was it helpful? Let us know in the comments or on Twitter (@startupspod)![BONUS] Download a LinkedIn campaign brief PDF developed during this episode The topics we cover [04:29] Should a B2B SaaS founder consider LinkedIn?[07:33] Scatterspoke's ideal customer profile[13:12] Ideal company size for Scatterspoke[21:16] Looking at adds other companies are running[24:43] Putting this together into a campaign[30:36] Audience size and example ads[36:19] Setting a budget for ads[22:59] Free trials on LinkedIn Links from the show Episode 517 | Married Co-founders...Read more... »Click the icon below to listen.