RV227 - MUST LISTEN: Solving GTM Efficiency | Go To Market Live Episode 40

In this episode, Chris Walker shares why many companies have GTM efforts that fail to deliver the expected results, which can often result in missing out on hundreds of millions of dollars of shareholder value.  He breaks down the root causes—disconnected teams, poor data, and misaligned goals—and provides actionable steps to address them. Key topics include: Why the CEO—not the CFO—should be responsible for fixing GTM efficiency. The inefficiency of traditional KPI systems and how they hinder strategic decision-making. How to align GTM strategies across finance, marketing, sales, and RevOps. How flawed data architecture leads to misaligned budgets and reduced pipeline efficiency. The importance of early-warning metrics like pipeline efficiency to avoid costly performance degradation. Practical ways to integrate financial data with CRM insights for better executive-level decisions. Why AI, SDRs, and marketing teams must unite under a shared accountability framework. Transforming the prospecting engine: A case for marketing-led SDR management. – Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

Om Podcasten

Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.