RV231 - Chris Walker & Dave Gerhardt Talk B2B Marketing

This is a must-listen episode where Chris Walker joined Dave Gerhardt (Founder & CEO of Exit Five) on the B2B Marketing with Dave Gerhardt podcast.  Key topics from this episode: Why being “early” in seeing how marketing is changing is often misunderstood as being wrong How to manage negativity on social media while staying focused on your goals Using podcasts, live events, and social media to gather actionable customer insights in real time Breaking down marketing into Strategy vs. Pipeline Creation for clarity and efficiency Why AI is an accelerant for creativity and execution, not a replacement for strategic thinking How smaller and more agile marketing teams are outperforming larger ones Calculating true marketing ROI by accounting for headcount, tools, and overall efficiency How senior marketing leaders can improve outcomes by staying hands-on and closer to the execution process – Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

Om Podcasten

Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.