RV232 - The 3 Pillars of GTM Success | Go To Market Live Episode 42

This is the first GTM Live episode of 2025, and Chris shares his most recent GTM strategies to help you win. These lessons are especially crucial for companies who want to scale past $10 million ARR. Key topics from this episode: The 3 Pillars of GTM Success: GTM Strategy, GTM Optimization, and GTM Operations. Cost of Growth: Reframing GTM efficiency as "cost of growth" to measure true ROI and organizational health. AI and Copycat Products: How AI is accelerating product cloning and forcing companies to change how they differentiate. Challenges of PLG Integration: The pitfalls of mixing product-led and sales-led growth motions together in established companies. Smaller, Agile Teams: The shift towards AI-enabled, lean marketing and sales teams for efficiency and flexibility. Flawed Metrics: Why reliance on outdated KPIs like MQLs and traditional attribution models is a mistake. Siloed Departments: The need to remove organizational silos to create a Unified Revenue Factory. Future-Proofing Sales and Marketing: Strategies to align compensation, integrate data, and streamline processes for sustainable pipeline creation. – Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

Om Podcasten

Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.