How to Make a World Cup Bid
Today’s interviewee, Jonathan Luff, was a British diplomat for more than a decade, and worked on the British bid for the 2018 World Cup in the Prime Minister’s office. Timestamps:[00:00] Introduction[00:21] How do you bid for the World Cup?[11:37] Was the UK too naive to win a bid?[20:52] Does British soft power still matter?[23:51] What are the bottlenecks to British economic growth?[31:37] Can Britain do strategic deterrence with limited resources?[36:25] How do British diplomats and American diplomats differ?[48:10] Was Cameron’s foreign policy all a mistake? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.statecraft.pub