Gary Angel: "Shake It Up"

Gary Angel is one of the founders of the field of digital analytics. As leader of Ernst & Young’s digital anlytics and founder of his own analytics consultancy, which had been acquired by EY, Gary and his team were reimagining web analytics back when all we measured were website “hits.” Gary takes us through the pillars of good analytics—and the major drawback that comes with such a complex process. We’ve named this episode “Shake It Up” after the song by The Cars, because this guest is not one to sit still in this field. He is now CEO of Digital Mortar, a company that provides comprehensive collection and measurement of the customer journey in retail stores. He found that most retail organizations were not able to answer basic questions like when their cash registers are busiest or how many people are in their stores at certain times of day. Using a combination of software and now hardware, Digital Mortar uses analytics to solve for those small but important points of friction. Enjoy the thoughtfulness of this conversation with Gary Angel. LINKS MENTIONED IN THIS EPISODE: Find Gary’s blogs on the Digital Mortar website Gary was voted the most influential industry contributor by the Digital Analytics Association Gary podcasts on these subject at The Measurement Minute Gary’s book Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY: "Shake It Up" by The Cars ABOUT THIS PODCAST Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco. We really appreciate your reviews, shares on social media, and your recommendations for future guests. And check out our Spotify playlist for all the songs we refer to on our show. 

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The tech industry is great at talking about the future, especially on podcasts. What we're not so great at is taking the time to understand our past. And that's what this podcast is all about. From the Noyce and Fairchild Semiconductor generation through the founding of social media, the history of Silicon Valley has many lessons for us. And we'll be interviewing the people who lived through these experiences to bring their knowledge to you. You'll get explanations for how we got where we are, which can also suggest where the future might be; along with a few laughs and inside stories from those who lived through it. So pull up a seat and listen to the tales of the past, in which may lie seeds for our future. New Episodes twice a month on Thursdays.