A Conversation with Tech Target - How to Drive Revenue Growth with Intent Data
Send us a text There is confusion in the market on what intent data is -- and it's purpose. In this podcast discussion with John Steiner (CMO at Tech Target) and Bill Henry (SVP of Field Sales at Tech Target), you will learn: 1, Where the confusion lies and why it's happening. 2. What teams need to think about before they invest in an intent data platform - failure to do this will minimize the returns you get from intent data and ABM. 3. How GTM teams are not putting the right ...