Using ABM Insights to Win with the 20% of Accounts That Can Deliver 80% of Your Revenue Growth
Send us a text The focus of ABM should be on the 20% of accounts that would provide 80% of today's and tomorrow's revenue growth. Each of these enterprise accounts needs to be treated as a market of one. We need to design interactions and experiences that are specific and relevant to each individual account and to the human buyers within those accounts. However, most sales and marketing teams are unable to because they lack the right ABM insights. In this podcast, Rick Catino (CEO of ...