ABM Lessons Julija Noskova Learned From Working With Medallia & Other Companies
Send us a text In this podcast, Julija Noskova (a GTM and Growth Marketing Consultant) shares the ABM lessons she learned from working as a VP of Marketing for Medallia, SoftChoice and other companies. These lessons include: 1. ABM requires change management across the organization, otherwise, you're just doing marketing as usual just more targeted. This includes changes in mindset, measurement/KPIs, how we go to market, the content we create, the interactions teams are having, and the...