ABM Strategies That Led to a Collective $1 Trillion+ in Realized Revenue for Clients

Send us a text $1 trillion+ dollars was generated by clients of the Pedowitz Group through a customer-centric revenue marketing transformation. In this podcast episode, Kristina Jaramillo (President of Personal ABM) discusses with Jeff Pedowitz why 2/3 of organizations engaging in ABM are not seeing the results his clients experience. When you listen to this ABM podcast, you will learn: How you cannot just throw Terminus, Demandbase and other ABM tech at your ABM program and challenges --...

Om Podcasten

As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrative Science, and many others. Come back each week for new content as we try to share new podcasts each Monday or Tuesday. This podcast is hosted by Personal ABM. You can learn more by going to PersonalABM.com