Accelerating the Sales Pipeline with Social Content

Within this episode, Matt Heinz (President of Heinz Marketing) talks with Personal ABM CEO Eric Gruber on how most social content does not challenge the status quo and why it does not lead to selling conversations and revenue. You will also learn about:1. The social content shifts we need to make to drive demand and change.2. How you can integrate your social content with your LinkedIn prospecting and nurturing to advance sales cycles.Matt Heinz is participating in our "Changing the Social Content Game" panel within our upcoming virtual LinkedIn training. Register now to get this session for free or to take advantage of early-bird savings on the complete 3-day training.Register at: http://stopthesalesdrop.com/linkedintraining

Om Podcasten

As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrative Science, and many others. Come back each week for new content as we try to share new podcasts each Monday or Tuesday. This podcast is hosted by Personal ABM. You can learn more by going to PersonalABM.com