Going to Market in a Buyer Hesitant Environment - An Interview with Darryl Praill

Darryl Praill, who will be making 2 guest expert appearances in our upcoming virtual LinkedIn training, recently spoke to Eric Gruber about the sales and marketing shifts that VanillaSoft made to adapt to this new environment. You'll learn:1. How the company shifted from an inbound-centric organization to an outbound account-based centric organization                                                                              2.  How ABM is driving stronger margin growth                                                                                              3. How sales and marketing are overcoming buyer resistance                                            4. How and where misalignments are occurring between sales, marketing, and customers5. The mistakes that most sales and marketing organizations are making when it comes to LinkedIn and how VanillaSoft is approaching it differentlyAfter listening to the podcast above, sign up for our virtual LinkedIn training. You can get select sessions for free including one of Darryl's panels. Go to:http://stopthesalesdrop.com/linkedintraining

Om Podcasten

As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrative Science, and many others. Come back each week for new content as we try to share new podcasts each Monday or Tuesday. This podcast is hosted by Personal ABM. You can learn more by going to PersonalABM.com