How Go-to-Market Teams Need to Go on the Offensive with ABM - A Quick 5 Minute Rant with Kristina Jaramillo
Kristina Jaramillo, President of Personal ABM, publicly disagreed with some of Chris Walker's thoughts or ideas. However, she completely agrees with Chris's recent LinkedIn post on how marketing is too defensive. In this quick podcast, you'll see:How marketing spends so much time defending their value by chasing after leads and trying to fill the pipeline to impact a small portion of the buyer's journeyHow and why marketing is not taking the opportunity to innovate and how ABM is marketing as usual (just more targeted!)How most ABM is reactive to win over the next 90 days vs. taking the offense to drive long-term, sustainable success. How marketing teams are looking for silver bullets to defend vs. look to ABM to solve business problems that impact revenue growth After you listen to Kristina's ABM podcast rant, you will want to listen to these additional podcasts to see how Alyce, Okta, Uniphore, and others are going on the offensive, aligning with future customers, and working together with sales to pursue, win and expand key accounts:Leigh Chesley (VP of Marketing at Longbow) -- Why You Need an ABM Strategy Before Investing in Terminus and Other ABM TechNick Bennett from Alyce - How ABM Should Improve Tier 1 Account InteractionsJess Larkin from Okta - 6 Critical Elements That Are Missing From 66% of ABM ProgramsCassidy Shield (VP of Marketing and Sales at Narrative - How Marketing Can Increase Its Influence Over RevenueJoseph Monastiero from Revegy - Winning and Expanding Accounts as 1 TeamJarrod Greene (VP of Product Marketing for Highspot) -- Connecting with the DisconnectedVijai Shankar from Uniphore - An ABM Conversation with Uniphore's VP of Product Marketing