How Marketing Campaigns Waste Marketing Dollars - A Podcast with Michael Brenner

During this podcast interview, Stop the Sales Drop CEO Eric Gruber, interviews Michael Brenner on how marketing campaigns waste marketing dollars. You'll learn why content should start with sales and the content support they need for actual selling conversations. After you listen to this podcast, join our Stop the Sales Drop Community where you can get access to Michael Brenner's session in our recent June 2020 virtual summit.Go to https://stopthesalesdrop.com/join-our-community/

Om Podcasten

As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrative Science, and many others. Come back each week for new content as we try to share new podcasts each Monday or Tuesday. This podcast is hosted by Personal ABM. You can learn more by going to PersonalABM.com