How Nexthink is Taking an Account-Based Everything Approach to Create Custom Account-Based Experiences
Send us a text Recently, a President/CMO of a sales and marketing tech AI firm that focuses on market research, messaging, and positioning wanted to learn more about ABM but he said let's take sales out of the equation as they are already doing account-based emailing and let's not speak to social as they were already doing LinkedIn ads. What this President/CMO failed to realize is that they're doing ABM in pockets and ABM is about layering social, email, digital and live interactions in...