How Teams Are Failing to Protect and Expand Accounts with ABM
Send us a text 82% of B2B customers are indifferent, disengaged or are actively looking to replace a vendor. Yet companies are still focused on applying ABM to just source the funnel. For example, Kristina Jaramillo (Host of the ABM Done Right Podcast and President of Personal ABM) was having conversations with a SaaS firm that recently got growth funding. They put a heavy focus on the pipeline and getting more opportunities. But...when looking at existing clients, there's a lot o...