How Product Marketers Can Create Stronger Connections with Sales
Send us a text In a recent PMA article, Julien Sauvage (VP of Product Marketing at Gong) mentioned that the top product marketers this year will create a strong connection with sales and measure their success in a tangible way. In many cases, at Personal ABM, we find that marketing is focused on getting accounts into the pipeline. They aren't thinking about how they can influence each part of the buyer's journey and how they can support sales. In this podcast, Julien talks t...