Kristina Jaramillo Shares Why a DemandScience Study Shows That 45% of Organizations Are Challenged to Convert Intent Leads to Revenue
Send us a text Around 70% of B2B technology vendors now use intent data for prospecting, and a bevy of companies now promise to harvest that information and transform it into viable insights for enterprise GTM teams. Intent data solutions from market leaders like Bombora, Intentsify, Leadsift and others have allowed marketing teams to rapidly evolve their ABM programs from mass ‘spray and pray’ tactics, to more targeted, personalized outreach campaigns. While sales and marketing teams h...