Navigating the New State of Social Selling with Stop the Sales Drop's Kristina Jaramillo

Within this podcast episode, Kristina Jaramillo, President of Personal ABM and Partner at Stop the Sales Drop, shows how most sales and marketing teams are irrelevant with prospects and customers on LinkedIn. You will also learn why traditional social selling will not work at this time when buyers when a greater connection with individuals within the companies they purchase from. As Kristina shares, sales and marketing teams need to make the shift from playing a numbers game and be more intentional with the connections they make, the messages they send, and the content they share on LinkedIn. Listen to this podcast to learn more about the shifts that you can make on LinkedIn and then register for Kristina's upcoming virtual LinkedIn training. You can get select sessions for free plus take advantage of early-bird discounts on the complete training at: https://stopthesalesdrop.com/linkedintraining

Om Podcasten

As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrative Science, and many others. Come back each week for new content as we try to share new podcasts each Monday or Tuesday. This podcast is hosted by Personal ABM. You can learn more by going to PersonalABM.com