Rebooting the Revenue Process

Revenue is a process, and it should be treated like that. In this podcast episode, Kyle Coleman (VP of Revenue Growth and Enablement at Clari) will share how many organizations are not treating revenue like a process. For those that have a revenue process, Kyle will uncover where the gaps lie and the impacts. He'll also provide a sneak preview of what Clari's revenue process looks like, the shifts they made in 2020, and where they are putting their focus to drive growth in 2021.  Kyle will be an upcoming guest expert on a Rebooting Revenue panel that's part of Stop the Sales Drop's Reboot Friday panel series. You can register for free at: http://stopthesalesdrop.com/fridayreboot

Om Podcasten

As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrative Science, and many others. Come back each week for new content as we try to share new podcasts each Monday or Tuesday. This podcast is hosted by Personal ABM. You can learn more by going to PersonalABM.com