Rebooting the Selling Conversation with Stories Featuring Andrew Sykes

In this LinkedIn Live and Stop the Sales Drop podcast conversation, Andrew Sykes (CEO of Habits at Work) talks about how customers and prospects are stuck because we do not have the right story for the right people at the right time for the right reason.During this interview, you will learn:1. How you should tailor for relevance and teach for differentiation within the stories you tell in your social, email, and live conversation.2. How you can reframe the prospect's thoughts and ideas with your stories.3. How you can ensure that your stories enable the human connection we need with buyers.Listen to this interview and then register for our Reboot Friday series, where Andrew will be participating in a Rebooting the Selling Conversation panel. Go to http://stopthesalesdrop.com/fridayreboot

Om Podcasten

As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrative Science, and many others. Come back each week for new content as we try to share new podcasts each Monday or Tuesday. This podcast is hosted by Personal ABM. You can learn more by going to PersonalABM.com