Stop Selling and Start Supporting - Deb Calvert's People First Approach

Within this podcast with Deb Calvert, President of People First Productivity Solutions and Founder of the Sales Expert Channel shares how sales teams continue to fail to take a people-first sales approach. She joined us because she is concerned that too many companies are conducting affairs or are making decisions in response to an opportunity regardless of the sacrifice of ethical principles.Deb will share real examples of how sales teams are showing a lack of self-awareness and empathy in their social, email and live communications and how it's derailing sales. You will also learn what buyers want from sales now and how they rather be guided and supported rather than sold to. Listen to this podcast to see how sales can better connect with buyers so that when budgets open up, you will be a prospects' first call.

Om Podcasten

As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrative Science, and many others. Come back each week for new content as we try to share new podcasts each Monday or Tuesday. This podcast is hosted by Personal ABM. You can learn more by going to PersonalABM.com