Why the Sales Teams' Brand Can Mean More Than the Company Brand

Patrick Downs, Sales Enablement at PandaDoc, explains why sales leadership and sales enablement need to focus on personally branding their sales teams as buyers connect with people vs. organizations. Patrick will be appearing on our personal branding panel within our virtual LinkedIn training at:http://stopthesalesdrop.com/linkedintraining

Om Podcasten

As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrative Science, and many others. Come back each week for new content as we try to share new podcasts each Monday or Tuesday. This podcast is hosted by Personal ABM. You can learn more by going to PersonalABM.com