Why Your Focus Shouldn’t Be on Scaling ABM
Send us a text Kristina Jaramillo (President of Personal ABM and host of the ABM Done Right Podcast) cringes every time she hears people talk about scaling ABM as scaling for sales and marketing means reaching more potential buyers. It means that.... Sales and marketing teams are focused on the quantity of interactions vs. the quality of interactions. GTM teams are treating ABM as something to do. ABM is simply becoming account-based advertising, account-based lead gen, ...