Marketing Isn’t Your Sales Team, and other Business Lies

What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.) In this episode, let’s unpack the distinction between marketing and sales and how they can lead to misplaced expectations in your business. Marketing s...

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How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content. Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in! This podcast will answer questions like What are the pros and cons of social media in business?How do I start social media marketing?What are essential strategies for Effective Social Media MarketingWhat are some Top Social Media Trends to Shape Your StrategyWhat are social listening tools and how do I use them to understand my audience?Exploring the Advantages of Social Media for BusinessesHow can you Leverage the Many Benefits of Social Media for Business GrowthStorytelling Techniques That Captivate Social Media UsersThe Art of Storytelling in MarketingCreative Social Media Content Ideas to Refresh Your Feed