13. Story Selling - Sell It with a Story
Learn how to apply the Aikido Selling approach to telling stories in a sales conversation. Build trust and create rapport by sharing targeted customer success stories that redirect the conversation and create story surrogates. Here’s a preview of what you’ll learn in this episode… How to grab the attention of a distracted client and gain their trust How to identify the right customer story to tell How to blend imagery, emotion, and data into a sales story How to close the sale with a Phrase That Pays Contact: doug@dougstevenson.com