4: Purpose Driven Storytelling
Start with the end in mind. What is the purpose of your story? Will it drive sales, inspire confidence, persuade people to embrace change? What do you need a story to do? In this episode, you'll be guided through a process for finding the right story that makes the right point for the right situation. Link to Doug's Storytelling talk at Google: https://www.youtube.com/watch?v=sKUiE9DBkKc&t=18s