Strategy Sessions Episode 23 - Nudge Nudge with Juliet Hodges
Juliet works at BUPA in the Behaviour Insights Team – the nudge unit. You won’t believe the information she shares about nudging In this episode · The rise of nudging · How and where nudging is used · What behaviour insights does at BUPA · The ethics of nudging people · Juliet’s PhD in end of life choices (get the tissues ready) · Behavioural insights at Ogilvy · Good and bad examples of nudging being used in the wild · Why we need qual and quant data · The science behind menus · People being chimps in shoes · How you can manage stress better Digital Marketing Strategy Course If you’re interested in investing in your own marketing education, I’ve also launched a Digital Marketing Strategy course with the university of Vaasa in Finland. It’s taught entirely online and in English, so you can learn at your own pace. By following the course you’ll build a marketing strategy for your organisation and be ready to implement it once you’ve finished. It’s academically developed, but intensely practical and shares a method I’ve used with over 100 clients in various sectors. Find out more about it and sign up here: https://univaasa.teachable.com/p/digital-marketing-strategy Friends Of The next Friends Of event is on Wednesday 9 June, 9 – 12. Book a session with a great consultant for a range of marketing issues for just £25. All the money goes to Barnardo’s NI. Full details and booking: https://friendsof.co.uk/ Juliet’s Book Recommendations Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou Misbehaving: The Making of Behavioural Economics by Richard Thaler Midnight Chicken: & Other Recipes Worth Living For by Ella Risbridger Burnout: Solve Your Stress Cycle by Emily and Amelia Nagoski Juliet Hodges Juliet is a senior adviser in Bupa’s Behavioural Insights Team, using behavioural science to solve business challenges. She has been at Bupa for five years, working on briefs ranging from designing customer pathways, influencing clinician behaviour and improving workplace wellbeing. She began her career at Ogilvy Change, the behavioural science consultancy wing of the advertising giant, where she worked with clients like Diageo, American Express and News UK. She holds an MSc in behavioural economics and is currently pursuing a PhD at the London School of Economics. Find her on: Twitter https://twitter.com/hulietjodges Linked: https://www.linkedin.com/in/juliet-hodges-85b3406b/ Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn. If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.