Strategy Sessions: The Episode With No Name
Katie Jackson is the Managing Director of TBWA\London. She’s also been described as Mary Poppins on steroids and is great fun to interview. On publishing day, I realised I hadn’t given this episode a great / cheesy name, so it became The Episode With No Name – creative, right? In TEWNN, we talk about · Being Mary Poppins on steroids · Disruption and TBWA’s approach to it · Why ‘brand’ isn’t a fluffy term · T shaped v I shaped marketers · How the government has communicated it’s COVID messaging · Why creative is essential · Media and messaging being best mates · Formal education v learning on the job · Hun wines · The power of oops (or when things go wrong) · The power of being yourself · A T.O.P.T.I.P for everyone Katie was brilliant to interview and shares some fantastic insights into marketing, campaigns and brands which will resonate with everyone. Links to stuff we talked about on the show Hun Wines launch campaign https://www.campaignlive.co.uk/article/were-ok-hun-wine-brand-shifts-festivals-outdoor-ads-during-lockdown/1682051 All the different COVID comms from the government https://www.thedrum.com/news/2020/09/14/how-the-uk-government-s-coronavirus-messaging-has-developed-over-the-summer Sound the excuse https://www.tbwalondon.com/work-soundtheexcuse Katie’s Book Recommendations Why Did the Policeman Cross the Road?: How to solve problems before they arise by Stevyn Colgan https://amzn.to/38A08RF Eleven Rings by Phil Jackson https://amzn.to/3eZPN2H Benedict Evans’ newsletter https://www.ben-evans.com/newsletter Find Katie here: Twitter: https://twitter.com/K_Jackson_01 LinkedIn: https://www.linkedin.com/in/katiejackson2/ And Finally If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn. If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.